Creative Entrepreneurship

A Collection of Articles From Around Silicon Alley & Silicon Valley That Stretch Our Entrepreneurial Minds

“Creative Entrepreneurship” was born out of the desire, want, and curiosity of kbs' staff to understand the crazy world of entrepreneurship. “Creative Entrepreneurship” curates the perspectives of leading entrepreneurs and venture capitalists as a guide for people interested in learning more. Each writer graciously contributed their work to create a curated resource for creative entrepreneurs. This book is the teaching and inspirational aid for our kbs+ Ventures Fellows - a highly selective group of kbs+ staffers from all levels and areas of the agency - who go through a six month educational program to immerse themselves in the startup and venture capital world.

We invite anyone who wants to be inspired to download and read the book for free.

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Blake Masters

Co-Founder, Judicata

Tim O'Reilly

Founder, O’Reilly Media, Inc.

Paul Graham

Co-Founder, Y Combinator

Jay Jamison

Partner, BlueRun Ventures

Sarah Lacy

Founder and Editor-in-Chief, PandoDaily

Felix Salmon

Journalist, Reuters

Mark Suster

Angel Investor & Investment Partner, GRP Partners

Steve Blank

Lecturer, Stanford, Berkeley and Columbia

Marc Averitt

Co-Founder & Managing Director, Okapi Ventures

Fred Wilson

Managing Partner, Union Square Ventures

Charlie O'Donnell

Partner, Brooklyn Bridge Ventures

Chris Dixon

Partner, Andreessen Horowitz

Andrew Chen


Seth Levine

Managing Director, Foundry Group

Darren Herman

Chief Digital Media Officer, kbs+ The Media Kitchen & President, kbs+ Ventures

Scott Weiss

Partner, Andreessen Horowitz

Babak Nivi

Co-founder, AngelList & Venture Hacks

Matthew Waterman

Partner, Corp Counsel Group

Dave McClure

Founder, 500 Startups

Taylor Davidson

Director, kbs+ Ventures

Dan Shapiro

CEO, Google Comparison

Adam L. Penenberg

Editor, Pando Daily

Robert Ackerman, Jr.

Founder and Managing Director, Allegis Capital

Walter G. Kortschak

Managing Director, Palo Alto office of Summit Partners

Rutul Dave

Senior Development Manager, Coverity


Created By


kirshenbaum bond senecal + partners (kbs+) is an integrated creative, advertising and marketing agency that is shifting the industry paradigm from innovation to invention. We are committed to inventing and creating the highest value ideas for our clients and for ourselves. Our team of passionate inventors and creative entrepreneurs is dedicated to doing things that matter and making things that matter. Today kbs+ serves a diverse roster of clients that includes American Express, BMW, FTSE, HomeGoods, KAO Brands, PUMA, Rolls Royce and Vanguard. For more information on kbs+, a member of the MDC Partners Network, please visit or follow us @kbsp_agency.

kbs+ Ventures

kbs+ Ventures, the venture investment arm of the agency kbs+, invests in early-stage companies (Seed and Series A) with solid teams and great ideas. kbs+ Ventures focuses on advertising and marketing technologies, tapping into kbs+’s 20+ years of experience in business transformation. Learn more at and follow us @kbspvc.